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e.l.f. Beauty’s (NYSE:ELF) Q4 Sales Top Estimates But Stock Drops 23.9%

Cosmetics company e.l.f. Beauty (NYSE:ELF) announced better-than-expected revenue in Q4 CY2024, with sales up 31.1% year on year to $355.3 million. On the other hand, the company’s full-year revenue guidance of $1.31 billion at the midpoint came in 2.5% below analysts’ estimates. Its non-GAAP profit of $0.74 per share was 2.5% below analysts’ consensus estimates.

Is now the time to buy e.l.f. Beauty? Find out in our full research report.

  • Revenue: $355.3 million vs analyst estimates of $329.7 million (31.1% year-on-year growth, 7.8% beat)

  • Adjusted EPS: $0.74 vs analyst expectations of $0.76 (2.5% miss)

  • Adjusted EBITDA: $69.02 million vs analyst estimates of $72.69 million (19.4% margin, 5% miss)

  • The company dropped its revenue guidance for the full year to $1.31 billion at the midpoint from $1.33 billion, a 1.5% decrease

  • Management lowered its full-year Adjusted EPS guidance to $3.30 at the midpoint, a 5% decrease

  • EBITDA guidance for the full year is $291 million at the midpoint, below analyst estimates of $310.7 million

  • Operating Margin: 9.9%, down from 11.8% in the same quarter last year

  • Free Cash Flow was -$19.76 million compared to -$21.65 million in the same quarter last year

  • Market Capitalization: $4.92 billion

Short for “eyes, lips, face”, e.l.f. Beauty (NYSE:ELF) is a developer of high-quality beauty products at accessible price points.

While personal care products products may seem more discretionary than food, consumers tend to maintain or even boost their spending on the category during tough times. This phenomenon is known as “the lipstick effect” by economists, which states that consumers still want some semblance of affordable luxuries like beauty and wellness when the economy is sputtering. Consumer tastes are constantly changing, and personal care companies are currently responding to the public’s increased desire for ethically produced goods by featuring natural ingredients in their products.

A company’s long-term sales performance can indicate its overall quality. Any business can put up a good quarter or two, but many enduring ones grow for years.

With $1.30 billion in revenue over the past 12 months, e.l.f. Beauty is a small consumer staples company, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage. On the other hand, it can grow faster because it’s working from a smaller revenue base and has a longer runway of untapped store chains to sell into.



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